Monday, 9 March 2009

Go Wimmin!

Today I went to a Sales and Marketing workshop run by Innovate, which is a project linked to Women Mean Business. It was fab. There were nine other women there, all new to business, and all with great ideas. We did a lot of talking, and not many of the exercises that were in our handout (oops!), but it was great just to bounce marketing ideas off each other. My favourite came from a woman who specialises in making forensics chemicals for universities (I know it sounds bizarre, but it's a great niche market!). She sent out surveys to potential customers asking what they would like, and enclosed a tea bag with the survey, suggesting that they make themselves a nice brew and sit down to fill out the survey. Needless to say she got lots of responses :)

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